Ergon USA adds Jeff Lenosky to 2014 Ergon USA Team, announces grassroots Enduro team application process
March 17, 2014 (Los Angeles, Calif.)– Ergon USA is proud to announce the addition of freeriding and trials legend Jeff Lenosky to the Ergon USA Factory Team. Well known as a trials and urban rider, Lenosky’s competitive pursuits are broadening in the 2014 season, with a full schedule of Enduro events added to his calendar.
Image courtesy Matt DeLorme.
“Jeff’s a natural fit for Ergon,” offers Jeffrey Neal, head of Ergon’s North American division, “He’s a consummate pro and an an extremely likeable athlete, one who understands the benefit of a dialed interface between rider and machine. His journey into Enduro has already been fascinating to watch – we’re looking forward to seeing him push our products to the limit in 2014.”
“It’s understandable that my commitment to Enduro is viewed as a bit of a transition,” states Lenosky, “but it’s more accurate to describe the switch in focus as a natural extension of the type of riding you’re most likely to find me enjoying with friends. Only the competitive aspect is truly new – I’ve never raced before. That alone has made it challenging, yet at the same time, incredibly enjoyable.”
“I’ve known about the Ergon for a while, but it wasn’t until I was riding in Canada with Fabien Barel that I really took interest,” continues Lenosky, “The first thing that caught my eye was the attention to detail on the new products. From there, Fabien explained the company’s philosophy about enhancing ergonomics of the contact points between rider and bike. I’ve been riding mountain bikes for over 20 years and I’m very particular about saddles and grips. I’ve never sought sponsorship for these products before, but after some extensive time on Ergon I’m hooked.”
Lenosky’s addition to Ergon’s USA Factory Team bolsters an already star-studded squad that features riders such as two-time downhill world champion, Fabien Barel, mountain bike cross country legend, Dave Wiens and founding member of the freeride movement, Richie Schley. Fans can see at Jeff and his Ergon-kitted Giant at Enduro races across the country and world in 2014.
Ergon USA Now Accepting Applicants for Enduro Team
In related news, the application window for Ergon’s grassroots Enduro program begins today. Selected team members will be issued a full complement of products from Ergon’s Enduro offerings, including GE1 grips, BA3 pack with optional BP100 spine protector, a choice of gloves and the all new SME3 Enduro saddle. Selection criteria include race schedule, preexisting retailer partnerships, past results and social reach.
“The brand ambassador landscape has changed as social channels have matured and our enduro program reflects that,” offers Ergon marketing and team manager Jeff Kerkove, “In the past athletes were evaluated primarily by results. Today, sponsorships like these are much more weighted by influence. Winning used to be the only way you reached an audience, but that’s no longer the case.”
“We want our Enduro team members to put our new gear through the wringer and share their exploits with their friends and the rest of the world along the way,” continues Kerkove, “We believe that after spending years in development our enduro products are ready for primetime; to be ridden hard and put away wet. There are some riders out there we believe are more than up for the task and we’re looking forward to reviewing their resumes.”
Applicants are encouraged to apply online between now and Friday, March 28th. Riders selected for the team will be notified by email shortly after.
About Ergon USA - Founded in 2007, Ergon develops ergonomically designed products for cyclists. Each product represents a collaborative effort between top designers, engineers and athletes including downhill legend Fabien Barel and Leadville 100 champions Alban Lakata and Sally Bigham. All products undergo exhaustive testing at Germany’s most highly regarded technical institutes prior to extensive real world analysis and subsequent release to the public. Multiple international design awards and numerous victories at racing’s highest levels confirm Ergon’s position at the cutting edge of cycling performance. For more information, please visit Ergon USA’s website.
About Jeff Lenosky - A legend of mountain bike freeriding and trials riding, Lenosky is a veteran rider who performs demos and competes in events across the country. A native of New Jersey, he is a pioneer of MTB street and urban riding and he holds the world record for the highest bunny hop on a mountain bike (45.5 inches). Jeff travels the world on behalf of his sponsors, which include Giant, Shimano, X-Fusion, and now Ergon.